UFC Fight Pass

Kimura Performance Partnership

Case Study

Brief Overview

The UFC approached Kimura Performance about hosting a live stream podcast in anticipation for #UFC286 at the London O2 arena.


Kimura Performance worked alongside the UFC Fight Pass team to produce the pre fight podcast Live Stream “UFC Fight Pass Podcast with John Gooden and Energized #UFC286” at the London O2 arena on Saturday the 18th of March 2023.


The podcast was streamed LIVE on UFC Fight Pass’s YouTube channel (101k sub- scribers) and Facebook page (8.8M followers) for fans all around the world. The show was simultaneously broadcast to a live audience at the UFC Fan Zone at the O2 arena

The Results

Kimura Performance provided and managed the hardware including mixing desks, cameras and microphones, and managed the live multi stream across UFC Fight Pass’s Facebook and YouTube channel.


The multi stream has 69,000 live viewers across both channels and received a strong appraisal from the UFC as well as the viewers.