Kimura Performance Partnership

Case Study

Brief Overview

During February 2023, Racing Reverend approached Kimura Performance seeking out prospective sponsorship partners to be able to help with his racing ambitions for the 2023 race season.


The Racing Reverend has appeared in a variety of media outlets such as the Sun, ITV News, GB News & Talk Sport Radio and wished to race in the Ligier European Series.


The Kimura Team reached out to their network of contacts within a variety of industries who would have been prospectively interested in this opportunity


The Kimura Racing Team along with the assistance of Digital Pie created sponsorship decks and pitches and spoke with sponsors directly pitching the packages and opportunity available.


The team outlined the reach of the Racing Reverend who has a combined media reach in 2022 of nearly 10 million individuals across all platforms.

The Results

SonicWall were one of the main sponsors for the Racing Reverend for the 2023 racing season. They gained direct access to the sponsors/clients and fan base for the Ligier European Series.


This gave them the opportunity to pitch and sell their business to a very large target audience to increase sales and brand awareness whilst also being able to take their own clients along to these race days to strengthen business relationships.