Isle of Man Integration

Kimura Performance Partnership

Case Study

Brief Overview

Nacon are one of the largest European Gaming developers and publishers of video games.

 

Nacon Gaming wanted to create a launch campaign for the launch of their new game ‘The Isle of Man – Ride On The Edge 3’

Outcome

Nacon are one of the largest European Gaming developers and publishers of video games. Nacon Gaming wanted to create a launch campaign for the launch of their new game ‘The Isle of Man – Ride On The Edge 3’. The Opportunity The team organized a large promotional campaign involving over 15 content creators and athletes who posted a variety of content across YouTube, TikTok, Instagram, Twitch & Twitter (X)

 

The 4Sake team also utilised the services of Digital Pie & Kimura Performance Studios to maximise the campaign.

 

Digital Pie provided support from a visual and digital marketing perspective.

 

Kimura Performance Studios utilised the professional athletes on the Pushing The Limit Podcast to have real life superbike athletes play the game.

The Results

The multi-channel promotional campaign resulted in 500k+ YouTube views (BlackPanthaa influencer – 2nd most viewed Isle of Man TT3 YouTube video), 1.4M+ TikTok views and 2M+ total campaign views.