British Touring Car Championship

Kimura Performance Partnership

Case Study

Brief Overview

The BTCC invited us to pitch to provide a turn-key press office solution, including comms/PR, and digital and social media.


We won the pitch based on our key objective to get the Championship’s stakeholder groups – including fans (old and new), media, partners, teams, and drivers – to promote the BTCC’s unique allure and enduring appeal by amplifying its USPs via mainstream and social media, digital marketing, and fan engagement.


We identified eight pillars to underpin our storytelling – The BTCC is, uniquely, accessible, diverse, equal, fierce, historic, relatable, sustainable, and unpredictable.

The Results

Our team of press officers, videographers, content creators, and social media managers produces bespoke and innovative content for a range of platforms at every BTCC race weekend and beyond.


Thanks to a brand-new website and the announcement – which earned great mainstream media coverage – of a landmark partnership with TikTok which sees every race streamed live across the globe, the BTCC is becoming even more accessible and reaching a new generation of fans.