Asetek SimSports

Kimura Performance Partnership

Case Study

Brief Overview

To utilise Asetek’s spokespeople and product range to expand reach, increase sales, and heighten awareness of the world-leading sim-racing hardware brand based in Denmark.


Asetek’s history is steeped in motorsport. André Eriksen – the company’s Founder and Chief Executive Officer – is a former racer, and his son, Valdemar, is a multiple race-winner as well as having achieved podium finishes in all the series he has raced in, from karting to F4, F3, GT3, and Le Mans prototypes.


André and his team live and breathe racing – they know how to race cars in real life, and they design Asetek’s products absolutely to suit that reality, with total authenticity to the fore. That is what sets Asetek apart and that underpins our storytelling.

The Results

A joined-up campaign of mainstream media interviews, op-eds, and social media posts position André Eriksen as a thought leader, establish a consistent tone of voice, and outline the expertise in, experience of, and passion for racing which goes into every Asetek product to create a real racing experience.


A media event at London’s historic Royal Automobile Club (RAC) emphasised Asetek’s racing heritage, and set up the launches of new products which will be even more affordable, thereby helping Asetek give more people the chance to enjoy racing.